Ibenz Living

(2025)

iBenz Living is a furniture store based in Johor Bahru. Previously positioned with a more traditional identity,
the brand underwent a complete visual refresh to align with a younger, design-conscious audience.
This rebranding focused on modernizing the logo, refining the typography and color palette, and developing a clean, professional system that reflects the brand’s evolution toward contemporary living.
The result is a cohesive identity that feels both inviting and aspirational—fit for a new generation of homeowners and interior lovers.

@ibenzliving

Rebranding Design by El
Photography by El

Yellow Bake Day SS2

(2025)

Yellow Bake Day is a Chiffon Cake Specialist Cafe located at SS2, Petaling
Jaya.
@yellowbakedaykl

Brand & Spatial Design by El, Photography by El

NENEK IN FOREST

(2024)

Nenek in Forest is a restaurant with plant and home deco store located at Johor Bahru, Malaysia.
@nenekinforest

Brand & Spatial Design by El, Photography by El

OFFEE CAFE

(2021-2023)

OFFEE is a cafe located at Jalan Tan Hiok Nee, Johor Bahru.

Concept & design by El
Photography by El

KEIJOMETO

(2022)

Keijometo is a cafe located at Johor Bahru, Malaysia.
@keijometo

Brand Design by El, Photography by El

Between Strangers

(2021)

Between Strangers is a photography exhibition with works that were taken in China, Kyrgyzstan, Uzbekistan and Kazakhstan in 2019. El recorded everything during his trip with an iPhone 7+, reflecting the way of him communicating with strangers along the trip. The photographs are exhibited to express the message of 'Ichigo Ichie’, a Japanese four-character idiom (yojijukugo) that describes a cultural concept of treasuring the unrepeatable nature of a moment.

Photography by El, Zine Design by El

AN AFTERNOON WITH WANG SHA YE FENG

(2024)

Commemorative project 'An Afternoon with Wang Sha and Ye Feng' celebrates the timeless comedy duo who left an indelible mark on Singapore's entertainment history. Blending nostalgic elements with modern design techniques, the cover pays tribute to their legacy and marks a special occasion to remember them on what would have been Ye Feng's birthday."

Cover design by El

Home is Where The Heart is

(2021)

• Home Is Where The Heart Is • is the Chinese New Year cookies series by local bakery Yellow Bake Day.

The overall theme and direction is about home, family and love. The white packaging symbolised wall that formed our home and colourful labels represented our family members. A pack of cookies, a pack full of love.

Concept & Design by El

Photography by El

RUMA BELMONT

(2023)

Ruma Belmont is a event space located at Senai, Johor Bahru.

Logo design by El

Journey to the Moon - YBD

(2021)

Artemis missions - NASA will land humans on the moon by 2024 as part of its plan to send humans to Mars in the future.
Some questions came to mind, what will our food be like on the moon? What foods in human history are associated with the moon? In this Mid-Autumn season, working together with local bakery -Yellow Bake Day, Journey to the Moon begins.

Concept & design by El

Nenek Illustration

(2021-2024)

Nenek is a local fusion restaurant located at both HQ Kebun Teh, Johor Bahru and also branch at Batu Pahat, Johor.

Illustration drawn by El

Rowan & Parsley - The Garden of Love

(2022)

A whimsical series of illustration drawings capturing the enchanting ambiance of Rowan & Parsley, a wedding event place where every corner tells a story of romance and celebration

Illustration drawn by El